BE COACHING

When people grow, your business follows.

When people see themselves clearly, they communicate better, lead with intention, and make smarter decisions. Our coaching programs help unlock behaviors that elevate individuals—and entire organizations.

Self-awareness works like magic.
(But it isn’t).

Feel Real Growth

Use your strengths. Build new tools. And get a little tougher, steadier, and tapped into doing your best work.

Awareness for All

From new hires to front-line workers to the C-suite, coaching can impact and benefit everyone.

Speed Bumps Launch Pads

Recurring workplace issues become chances to get better, faster, and calmer under pressure.

secret sauce

The E3 Behavioral 
Insights Platform

Backed by the decades of behavioral science built-in to the E3, coaching pinpoints your natural strengths and focus areas. Guided by our proprietary model—a blend of Positive Psychology, CBT, and Neuroscience— we’ll help you build a simple, powerful action plan to hit your goals and handle challenges with clarity, calm, and care—at work and everywhere.

Exhibition
75
%
Support
43
%
Endurance
11
%
Exhibition
83
%
"I’ve taken just about every leadership assessment and training program over 30 years, and Behavioral Essentials is the best by far. For hiring, developing people, culture, conflict, and personal growth, they’ve been essential to our success. We’ve grown from $50 million to $500 million, and I honestly don’t know how we would have done it without them. Their tools and coaches are the glue that holds this rocket ship together."
Eric Loyall
Chief financial Officer, SSA Group
“My BE coach, Melissa Blue, has truly revolutionized my life! She has completely reshaped how I tackle big emotions, stress, insecurities, uncertainty, and challenges. As a leader, I now step into every situation with unwavering confidence, crystal-clear communication, and a more flexible, team-focused approach to solutions.”
Leanna Millan
Assistant Director of Catering, Yale University
“I’ve used the E3 to better understand myself and my colleagues at work and found that it’s helped us have deeper, more honest conversations. I’ve also learned how to see how my behaviors impact others more clearly and to understand differences with gratitude.”
Anonymous
L&D Specialist, Private University
“The E3 Assessment was one of the most valuable things for our industry—everyone should take it, period. It only takes minutes and gives you real insights for growth, not judgment. It’s great for self-awareness and even better for team building. We learned how our differences actually balance each other, like a yin-yang, and that’s powerful for any workplace.”
Sarah Chianese
Executive Chef, Mangia and Enjoy
"The coaching that Chu Shin provides is both insightful and constructive.  Over the years, through his work and process, he's provided me with an amazing resource both in my professional and personal life, helping me build beneficial practices for life through Behavioral Essentials methodology."
Erin Dogan Harrison
VP of Marketing and Communications, Oakland Zoo
START AT THE TOP

A culture of awareness starts with leadership.

By aligning the executive team and cascading the coaching process throughout the organization, you can drive systemic change and transform the organization’s culture, processes, and performance.

Executive Team Coaching
To lead a business, you must 
know your place in it.

Executive Team Coaching combines E3 behavioral insights with individual, and team coaching to transform your leadership dynamic. You'll uncover blindspots, improve communication, and align your team around shared awareness—leading to smarter decisions and stronger culture at the top.

Get Started
What you get
Individual coaching for each executive leader
Full-team E3 assessments and results review
Facilitated group session to identify dynamics and growth areas
Insights to reduce conflict, improve collaboration, and guide strategy
Who its for
Senior teams and C-suites ready to strengthen their collective impact, model growth from the top, and build a more aligned and intentional organization.
ORGANIZATIONAL coaching programs

Spread the good word.

Bespoke packages designed to fit your unique needs and budget. Our coaches are ready at anytime, in any time zone.

Individual Coaching
There’s a great leader in all of us.

Our coaching programs help individuals uncover the behaviors that drive—or derail—their impact. With the guidance of a coach and insights from their E3 Assessment, participants learn to shift unhelpful habits, manage conflict calmly, and show up as the best version of themselves at work.

Get Started
What you get
4 or 12 session program
Personalized development plan based on E3 results
Exploration of values, beliefs, and behavior patterns
Tools for emotional regulation, resilience, and communication
Who its for
Emerging and experienced leaders ready to grow from the inside out, create impact, and lead with greater clarity, calm, and confidence.
Group Coaching
Awareness starts with shared insight.

In this 90-minute workshop, employees across teams come together to learn, reflect, and grow. Using the E3 Assessment as a springboard, Group Coaching helps people better understand themselves—and each other—while creating a sense of unity and momentum across your organization.

Get Started
What you get
90-minute coaching workshop for employees at all levels
Shared insights from E3 results to promote understanding
Peer discussion to break down silos and build connection
A jumpstart toward a culture of accountability and self-awareness
Who its for
Organizations looking to engage employees at scale and plant the seeds of a people-first culture, grounded in awareness, trust, and growth.
Team Coaching
Helping you see yourself and your teammates 
more clearly.

Our program, based on the E3 Behavioral Insights platform, heightens awareness and improves communication and understanding. It fosters the kind of team dynamic leaders wish for—but may not know how to create. Team Coaching opens up a next-level ability to inspire others, fuel a culture, and grow your business.

Get Started
What you get
90–120 minute team coaching workshop and individual sessions
Full-team E3 assessments and results review
Facilitated discussion to identify dynamics and growth areas
Uncover group behavioral patterns and spot conflict areas
Who its for
For teams and team leaders looking to understand themselves, and others and improved team dynamics
partners in clarity

Meet our coaches.

Our coaches are trained in the E3 behavioral model and bring deep experience in Positive Psychology, Cognitive Behavioral Therapy, and Neuroscience.

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Chu Shin
Jennifer Mirgorod
Dané Johnson
Lindsey Fisher
Tammy Workman-Lopez
Melissa Blue
Wesley Owens
Terry McDougall
Shaun Mayo
John Clark
Jamie Cornell
Lisa Lebowitz
David Parks
Amber Christensen
Vanessa Hagerbaumer
Marisa Lonic
Mandana de Lattre
Kim Ochs
Anthony Alibro
Claudia Conti
Victor Bullara
Vicki Landers
Venus Tayco
Remi Sorrentino
Radha Mehrotra
Porschia Parker-Griffin
Martha Moreau
Jodi Johnston
Hemda Mizrahi
Allison Tirado
Tanya Valle
Jenny Chuang
Rachel Monteverdi
Zach Bale
Richard Santiago
Kimberli Cumming
Aïcha Doucouré
Rob Whitfield
Alyssa Poggioli
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