Rob Whitfield is an award-winning leadership coach who helps individuals and teams achieve accelerated, sustained performance through behavior-based growth. With nearly 30 years of experience coaching executives, leaders, and their teams, in organizations across sectors and continents, Rob specializes in building high-performing teams, guiding leaders through complexity, and shifting mindsets to support clear, confident communication under pressure.
His clients range from board members and c-suite executives to frontline managers and emerging leaders. Rob draws from a deep consulting background with Andersen Consulting and Accenture, as well as his experience scaling a leadership firm in London before relocating to Los Angeles.
Rob is a Certified NLP Trainer and Coach, and holds credentials in Prosci Advanced Change Management, Tracom Social Styles and Resilience, and Redefine Winning’s proprietary Team Cohesion™ Methodology. He earned his Business Management degree from King’s College London and graduated summa cum laude there and from his Executive MBA program.
Known for his insightful, practical style and high-accountability coaching, Rob helps leaders find clarity in complexity and take meaningful action. He blends humor, hard-won wisdom, and a knack for unlocking “aha” moments that lead to lasting change. His coaching is grounded in the belief that leadership is a behavior, not a title, and that every leader has the capacity to spark positive momentum in their teams.
Clients can expect a coach who is both strategic and supportive, bringing grounded insights, challenge, and genuine curiosity to every conversation. Outside of work, Rob is a lifelong seeker, drawn to new experiences, cultures, and conversations that expand how we understand ourselves and how we show up in the world.