Terry McDougall

Terry B. McDougall is an executive coach who helps leaders thrive by developing intentional leadership behaviors and navigating complex transitions with clarity and confidence. With over 30 years of experience in corporate leadership, marketing, and strategy, Terry partners primarily with mid- to senior-level professionals across financial services, healthcare, technology, and professional services, equipping them to excel amid high-pressure environments and constant change.

Terry holds a Professional Certified Coach (PCC) credential from the International Coaching Federation (ICF) which she uses to help clients deepen self-awareness and strengthen emotional intelligence for more impactful leadership. She earned a bachelor’s degree in Economics from the College of William & Mary and an MBA from the University of Maryland, grounding her coaching in both business insight and human behavior.

Before transitioning to coaching, Terry led high-performing marketing teams as a senior executive in financial services, developing strategy, leading large-scale initiatives, developing talent pipelines, and advising senior executives. Her firsthand experience with organizational dynamics and executive decision-making informs her practical, results-oriented coaching style.

Terry’s coaching philosophy centers on the belief that sustainable leadership is built on self-awareness, clear values, and intentional action. She works with clients to identify behavioral patterns, challenge unhelpful mindsets, and translate insights into practical strategies. Clients describe her as a calm yet candid thought partner who balances empathetic listening with direct feedback, creating a supportive environment that fosters growth and accountability.

Clients working with Terry can expect a structured yet flexible process tailored to their unique goals, helping them turn insight into meaningful action and measurable outcomes.

Terry is also the author of Winning the Game of Work: Career Happiness and Success on Your Own Terms, reflecting her passion for helping professionals achieve fulfillment and success. Outside of coaching, she enjoys traveling and hiking with her two rescue beagles, Daisy and Ruby.