About us

Awareness is the catalyst to growth.

We exist so more leaders have awareness when they need it the most, responding in real-time with clarity, calm and care. Because the way we show up at work—and for each other—should make things better, not harder.

our story

Founded on family.

After years practicing clinical psychology, CEO Rick Breden founded Behavioral Essentials in 2006 to bring the principles of family therapy into the workplace. It’s all rooted in the idea that through self awareness and support inside our organizations, we can benefit from the same breakthroughs individuals and families do outside of it.

our values

At the heart of it all.

Awareness

The only constant in business (and in life) is change. We are aware of what’s going on both internally and externally, ready to respond and adapt our behavior to meet every moment.

Courage

Growth requires sustained and ongoing effort, when we want to give up we stay brave. We are committed to personal growth and gladly run into the storm in service of others.

Flow

The most profound growth comes when we are in flow, responding to challenges in real-time and leading from a place of inner connection. We prioritize identifying and being able to tap into this centered and attuned version of ourselves.

Openness

Stress closes us down to opportunity, making solutions unclear. We lead with an open heart, open mind, open door policy so we’re primed to select the right response as it presents itself.

Optimism

The nature of growth is deep and complex. We balance the heaviness with levity, supporting ourselves with intentional joy and connection to keep us moving forward.

Curiosity

The ability to wonder why keeps us aware of the context we’re in and understand the people we are with. We hone our child’s eye, asking questions, learning through doing, and iterating until we’re completely satisfied.

our team

The minds behind
the methods.

Rick Breden
President & CEO
Jill Macauley
Coo
Arti Chopra
Director of Coaching
Lauren Breden
Director of brand experience
Evyn Fox
Project coordinator
Chu Shin
Senior management coach
Catherine Grace
Director of client success