From our CEO to You

Seeking certification is a big deal. I’m glad you are considering us. There are many assessment systems out there: some are really good, and some are not.  Our guess is that you want to grow. You want to improve as a professional and make a difference. Who you partner with is a decision to carefully think through and you know that.  There may be another company that is better for you. I don’t know. So here’s a little about us and our assessment to help guide your decision. If what is written below resonates with you, we may be a good fit. If not, I sincerely hope you find what you are seeking somewhere. The more people out there who are committed to making a positive difference, the better. 

-Rick Breden, CEO 


We opened our doors on March 6th, 2006. Since that time, we have administered our behavioral assessment over 575,000 times.

Valid & Reliable

Our assessment is valid and reliable. The science behind the assessment has been reviewed in over 1,000 independent studies.

Small Company

We are a small company whose core mission is “helping a lot of people.”

Organically Grown

We have grown organically through the referrals of our customers.

Debt Free

We are debt free, which is always a good thing.

Core Principles

The Golden Rule. Family first. We will try to understand and listen to you. Exercising our spirits, minds and bodies. Personal growth. Doing what we say we will do. Honesty.

Core Values

Interconnectivity. Happiness. Commitment. Experiences. Nature. Excellence. Family. Depth. Helping others. Fun.


Our founder, Rick Breden, has been in the professional counseling business for thirty years. He was one of the first licensed professional clinical counselors in the state of New Mexico. He's seen it all.

The Behavioral Essentials Coaching Certification

May 7-8, 2020

  • Our certification program lasts 6 months. 
  • CEO, Rick Breden, personally leads this program.
  • The program is limited to a maximum of 7 participants.
  • The program starts with two days in the beautiful Jemez Mountains near Albuquerque, NM. From there, you will meet with Rick via video conference or in person at least once a month for six months.
  • You will cover anything you want, from the purely professional to the deeply personal. Rick will go where you want to go, helping you be the best YOU can be. 
  • The certification includes 50 assessments for you to use in your practice or company. 
  • You will learn how to use all of our tools which include: The BE Success Survey, Behavioral Interviewing, Role Benchmarking, Conflict Resolution, Group Dynamics and many more. 
  • Investment: $6,000 Total with an initial $1000 Deposit to secure your spot (payment plans available)
The Behavioral Essentials coaching retreat was life changing for me. Diving in deeper into the BE success survey and working with Rick and the team through the tools empowered me with knowledge and new energy to bring back to Riverbanks and build on our existing professional development and one-on-one program. These tools will help me develop our managers into being better coaches for their teams. The intimate size of this group was essential. It allowed quality time for learning, listening, and asking questions. I took away tangible skills on how I can be more present and be a better coach. The enchanting Jemez Mountains was the perfect setting. I feel deeply connected to this experience, Rick’s team, and the other folks that participated.
Christie Vondrak - Chief Human Resources Officer, Riverbanks Zoo and Garden
If you’re thinking through the decision to attend a Behavioral Essentials retreat – don’t think, just do! This experience was personal, supportive, and the setting was one of individuals growing with each other. I walked away with a new understanding that will further support myself ,but more importantly, that I feel confident will continue to support and impact others. The immense focus on coaching through integrative tools and a people-first approach was ingrained in everything we learned; From our sessions learning in a cozy mountain cabin to taking our sessions to-go in nature. The setting of lush green trees and fresh mountain air in the backdrop of the Jemez Mountains served for a magical engagement. I feel that I left the retreat with solid foundational knowledge. Having worked with the Behavioral Essentials team leading up to this moment, we already had a great understanding – but in having this experience I have grown in connection to all the people there – extending our own focuses with each other and gaining support through relationship.
Kassey Kampman - People Development & Engagement Project Manager, Service Systems Associates
The Behavioral Essentials team provided a retreat experience that was atypical of any training, certification, or retreat I’ve participated in before. Their learning outcomes were tangible and experiential, rooted in self-care and overall well-being. Being in The Jemez Mountains of New Mexico, seeing the insanely beautiful earth and feeling it flow through my being with such force and power recharged me in a way that I couldn’t have imagined. What a powerful experience!
Spencer Gibson - Team Leader, Student Liaison Services

Ready to Sign Up?

Make your deposit of $1000 today and secure your spot on this one of a kind certification program. The spots fill up fast and we’d love for you to join us in the beautiful Jemez Mountains!

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