From our CEO to You

Seeking certification is a big deal. I’m glad you are considering us. There are many assessment systems out there: some are really good, and some are not.  Our guess is that you want to grow. You want to improve as a professional and make a difference. Who you partner with is a decision to carefully think through and you know that.  There may be another company that is better for you. I don’t know. So here’s a little about us and our assessment to help guide your decision. If what is written below resonates with you, we may be a good fit. If not, I sincerely hope you find what you are seeking somewhere. The more people out there who are committed to making a positive difference, the better. 

-Rick Breden, CEO 


We opened our doors on March 6th, 2006. Since that time, we have administered our behavioral assessment over 575,000 times.

Valid & Reliable

Our assessment is valid and reliable. The science behind the assessment has been reviewed in over 1,000 independent studies.

Small Company

We are a small company whose core mission is “helping a lot of people.”

Organically Grown

We have grown organically through the referrals of our customers.

Debt Free

We are debt free, which is always a good thing.

Core Principles

The Golden Rule. Family first. We will try to understand and listen to you. Exercising our spirits, minds and bodies. Personal growth. Doing what we say we will do. Honesty.

Core Values

Interconnectivity. Happiness. Commitment. Experiences. Nature. Excellence. Family. Depth. Helping others. Fun.


Our founder, Rick Breden, has been in the professional counseling business for thirty years. He was one of the first licensed professional clinical counselors in the state of New Mexico. He's seen it all.

The Behavioral Essentials Coaching Certification

May 7-8, 2020

  • Our certification program lasts 6 months. 
  • CEO, Rick Breden, personally leads this program.
  • The program is limited to a maximum of 7 participants.
  • The program starts with two days in the beautiful Jemez Mountains near Albuquerque, NM. From there, you will meet with Rick via video conference or in person at least once a month for six months.
  • You will cover anything you want, from the purely professional to the deeply personal. Rick will go where you want to go, helping you be the best YOU can be. 
  • The certification includes 50 assessments for you to use in your practice or company. 
  • You will learn how to use all of our tools which include: The BE Success Survey, Behavioral Interviewing, Role Benchmarking, Conflict Resolution, Group Dynamics and many more. 
  • Investment: $6,000 Total with an initial $1000 Deposit to secure your spot (payment plans available)

Ready to Sign Up?

Make your deposit of $1000 today and secure your spot on this one of a kind certification program. The spots fill up fast and we’d love for you to join us in the beautiful Jemez Mountains!