ABOUT US

WE WANT TO HELP A LOT OF PEOPLE.

After spending many years working in clinical psychology, CEO, Rick Breden, shifted to organizational psychology and founded Behavioral Essentials.  The initial idea was to introduce a family therapy model to companies after realizing that all companies are made up of groups of people who function in many ways like a family, complete with all the happy and sad that brings.

At Behavioral Essentials, we want to help you manage the sad and help you and your company grow.  Using our behavioral assessment, suite of cloud-based reports and team of professional consultants, we help you get back to the table performing at a higher level and develop a customized course of action to effectively hire and develop your people.

Our Core Values

The Golden Rule

Family First

Listening

Innovation

Efficiency

Personal Growth

about
workshop

Our Team

Rick Breden
CEO & Psychotherapist

Rick Breden began his professional career in counseling in 1988. After a few years working in psychiatric hospitals, he completed his Master's degree in Counseling Services and subsequently attended both Texas A&M and Purdue University for post graduate studies. Rick founded New Light Counseling centers in 1990 which were later acquired by Family Life Counseling Centers where he became the clinical director. During his time as a psychotherapist, Rick logged several thousand hours treating victims of sexual abuse and their families. In 2006, Rick shifted to organizational psychology and founded Essentials. The initial idea was to introduce a family therapy model to companies after realizing that all companies are made up of groups of people who function in many ways like a family, complete with all the happy and sad that brings. Rick also studied medical hypnosis at the Milton Erikson institute, and is a current student of John Milton, famed ecologist and founder of The Way of Nature.

Rick Breden
CEO & Psychotherapist
Bob Carilli
Co-Founder & Techno-Wizard

Bob is an entrepreneur, strategist & techno-wizard who 
has always been at the forefront of industry firsts, working as a producer on AT&T’s first Summer Olympic Games Website. Throughout Bob’s career he has helped multiple companies revolutionize and increase revenue through digital transformation and believes you can never stop learning.

Bob Carilli
Co-Founder & Techno-Wizard
Chu Shin
Senior Consultant & Management Coach

Chu Shin is the Senior Consultant and Management Coach of Behavioral Essentials. His extensive experience and leadership knowledge has put him in a position to take organizations to national prominence while impacting and developing many people along the way in a positive manner.
Chu has been instrumental in the deployment of the Behavioral Essentials' behavioral assessment, the BE Success Survey, which has now been administered to more than 500,000 people. He has worked with a number of privately owned businesses, including extensive work in real estate, cultural attractions, service industries and the for-profit education sector. He also serves as the Board Director of Love and Care International, a non-profit organization helping orphans and building homes in India.

Chu Shin
Senior Consultant & Management Coach
Lauren Breden
The Creative

Lauren is in charge of all things creative, and is Rick’s oldest daughter. Although she got her degree in Classical Vocal Performance, she has a fresh eye for art & design and has been designing for Behavioral Essentials alongside her performance career. She loves choral music, loves being outside and can eat a lot of Mexican food.

Lauren Breden
The Creative
Kris Rosentrater
Management & Executive Coach

``Leave Humanity Better Than You Found It.`` This is Kris' defining stanza from his grandfather, and he can't stop wondering what is possible for individuals, organizations, and movements who make it their intent.
Drawing on his experiences as a drummer, band member, engineer, producer, and most recently, as entrepreneur/executive at a beautiful Seattle coffee brand, Kris is destined to find, train, empower, inspire, and mentor individuals to own, design, and drive the cultures they want to live in. He knows it starts with naming your values and uncovering your strengths.
Coaching individuals to work as a team to own and drive culture is both difficult and rewarding. Kris most often finds himself asking ``what if?``, thinking, observing and talking about the way human spirits in a material world create, experience and engage cultures, and what that means for leaders, movements, brands, and businesses.

Kris Rosentrater
Management & Executive Coach
Arti Bagga Chopra
Management Coach

Arti Bagga Chopra thrives off of empowering individuals to take the lead in their lives. Her professional career began working in Higher Education nurturing the minds of young adults in leadership, and she later ventured into NLP coaching. Arti holds a B.S. in Psychology with a certificate in Leadership Studies as well as an M.A. in Higher Education & Educational Leadership from the University of Central Florida. She is now a Master Practitioner of Neuro-Linguistic Programming (NLP), Time Line Therapy® and Hypnotherapy.

Arti Bagga Chopra
Management Coach
Sarah C. Albritton
Executive Coach

Sarah C. Albritton, MS, is known for delivering high impact coaching and leadership consulting to chief/senior executives and their teams in companies throughout the world. She is co-author of I’m Not Crazy, I’m Just Not You!, a 23 year top-selling book on the Myers-Briggs Type Indicator. A Certified Daring Way™ and Rising Strong™ Facilitator since 2014, she was one of 12 Master Facilitators selected for Dr. Brené Brown’s Brave Leaders Inc and is now a Certified Dare To Lead™ Facilitator. She received her formal coach training at the Center for Creative Leadership (CCL) in 1999 before coaching certifications existed! She was an adjunct faculty member at CCL for 7 years.
Sarah is known for her fearless and supportive candor. Anchoring her relationships in trust, respect and a healthy dose of humor, she uses well-grounded assessment data from 360 tools, personality assessments and interviews to gain insight and offer challenge to inspire honest reflection and lasting strategic change. The integration of Brené Brown’s work over the last few years has had a powerful impact on her clients. Since 2016 she has been offering Rising Strong™ For Helping Professionals and Rising Strong™ for Leaders intensive weekends, creating a protected space for deep personal development for helping professionals and leaders. Sarah holds degrees in Economics (BA) and Educational Leadership (MS). She holds many certifications including all Center for Creative Leadership tools, Hogan personality assessment suite, and Discovery Learning/MHS assessments and simulations.

Sarah C. Albritton
Executive Coach
Tom Lopez
Strategic Advisor

Tom Lopez is a serial entrepreneur with both marketing and technology expertise. He founded three software companies, built them up and sold them to major corporations: Microsoft, The Washington Post, and Intercall. For the past decade he has acted as an investor, advisor and board member of a number of high-tech startups in New Mexico.

Tom Lopez
Strategic Advisor
JT Michelson
Strategic Advisor

JT Michelson is a New Mexico native and has become a business icon in the state, leading some of the state’s largest companies and being an important investor to beginning businesses. A graduate from the University of New Mexico and the Harvard Business School, he has held executive positions at Sunbell Corporation, President Reagan's Private Sector survey on Cost Control in Washington D.C, Lovelace Medical Center and Sun Country Industries. JT is currently the Chair of the Board of The New Mexico Angels, which is a group of individuals who invest in early, high tech, startup companies and is an active polo player in the US Polo Association. He is also involved with several local organizations and businesses, including UNM Robert O. Anderson School of Management, The National Park Foundation, Manzano Day School, June Music Festival and Lovelace Medical Foundation.

JT Michelson
Strategic Advisor