ABOUT US
We believe awareness is the catalyst to growth.
We exist so more leaders have awareness when they need it the most, responding in real-time with clarity, calm and care. Because the work we do each day and the people we do it with should be life-sustaining and the workplace challenges we face are our opportunity to thrive.
OUR HISTORY
Founded on family.
After spending many years working in clinical psychology, CEO, Rick Breden, shifted to organizational psychology and founded Behavioral Essentials in 2006. The business model was unique: to introduce principles of family therapy to companies after realizing that all companies are made up of groups of people who function in many ways like a family. From the language in our reports to our in-person interactions, we treat our clients like family.
OUR MISSION
We believe that by reducing suffering,
we improve the human condition.
Our Core Values
Awareness
Flow
Courage
Openness
Curiosity
Optimism
Our People
Rick Breden
President & CEO
Clinical Psychologist, founded New Light Counseling Centers and Family Life Counseling, studied hypnosis with Milton Erickson & is a student of The Way of Nature .
Jill Macauley
COO
With a love for process and procedure and expertise in strategic planning, leadership development, and client management, Jill brings an enthusiastic energy to operational excellence. She holds degrees in psychology, is an adjunct professor in non-profit governance & leadership, and a competitive horseback rider.
Arti Bagga
Director of Coaching
B.S. in Psychology, M.A. in Higher Education & Leadership, Master Practitioner of Neuro-Linguistic Programming (NLP), Time Line Therapy® & Hypnotherapy.
Lauren Breden
Director of Brand Experience
Creative strategist and designer with a love for moving shapes and ideas around until they make a beautiful whole. Her experience as a classical singer has inspired her creative work, and continues to give her invaluable insights about people, business and the importance of self-awareness, presence and relaxation in all aspects of life. She is also Rick’s oldest daughter.
Evyn Fox
Project Coordinator
Evyn Fox is a young professional with a proven track record in retail food management. Her primary focus within the company is collaborating closely with the coaching sector, contributing her expertise to enhance organizational processes and communication strategies.
Chu Shin
Senior Management Coach
Experienced senior management coach, expertise in real estate, cultural attractions, service industries and the for-profit education sector, Board Director of Love and Care International.
Melissa Blue
Leadership Coach
Melissa Blue is a dynamic and accomplished entrepreneur with over two decades of expertise in executive leadership, accounting, and financial consulting. She has held the position of CFO at a global gaming software company. As a certified Mindpower Coach, Melissa assists elite performers in increasing their resilience, focus, and success by teaching them how to converge their mental toughness and emotional resilience.
Tammy Workman-Lopez
Leadership Coach
Tammy Workman, MBA/HCM is an anxiety relief, relationship, & mindset reset coach. She is a licensed Massage Therapist, Life Coach, Hypnotherapist, energy healer and advocate. She has been working with children, teens, and adults for 23 years, to find a better way of thinking & living; Finding Their Dreams!
Interested in joining the bE Team?
Visit our careers page to learn more and explore our job opportunities.